GTM Mistakes Startup Founders Make (And How to Avoid Them)
Launching a startup is an exhilarating journey, but it’s fraught with challenges, especially when it comes to crafting and executing a go-to-market (GTM) strategy. Many found
Product-Market Fit vs. Go-To-Market Fit, Why you need both to win
Launching a startup is an exhilarating journey, filled with innovation, challenges, and the relentless pursuit of growth. Two pivotal concepts that often determine the trajectory o
Cracking Product-Market Fit, The first step to startup success
In the dynamic world of startups, achieving product-market fit is often hailed as the holy grail. It’s the critical juncture where your product resonates deeply with a specif
The Power of Strategic Partnerships for Startups
Starting a business is an exhilarating journey filled with innovation, ambition, and challenges. For startups aiming to scale and succeed, forming strategic partnerships can be a g
Startup mentorship and how expert guidance shapes startup trajectories
Starting a business is an exhilarating journey filled with innovation, ambition, and, inevitably, challenges. For many entrepreneurs, navigating the complex landscape of startups c
Pre-Seed Fundraising in 2025, what investors are really looking for
Pre-seed fundraising in 2025 is both easier and harder than ever. Easier because there’s more capital floating around. Micro funds, syndicates, operator angels, and ecosystem
Positioning that sells, how to stand out in a crowded market
In a world where 100 products solve the same problem, how you position your startup might matter more than what you’re actually building. Whether you’re launching another AI to
Your First 100 Users – Smart, scrappy growth tactics that still works in 2025
You don’t need thousands of followers, a paid ad budget, or a viral launch to get started. You just need your first 100 users. In 2025, the channels may have evolved, but the min
Who to hire first at a startup (and who not to)
You’ve got the idea. You’ve got the grit. Maybe you’ve even got some early traction. But now comes the next big question for every founder: who to hire first at a startup? It
5 fast ways to test startup ideas without code
Let’s get this straight: building a product doesn’t start with code. It starts with curiosity. In 2025, the best founders know that you can test startup ideas without code and